About us
SØD means sweet, soft, cute in Danish
Discover our brand history
STUDIO SØD is a French accessory brand inspired by Scandinavian street style.
Our designs blend elegance with modern twists, crafting a collection of funky neck scarves that are meant to be cherished and collected for many years.
We believe neck scarves are timeless accessories, and their versatility offers endless styling possibilities. They have the ability to complement any outfit and bring a ‘je ne sais quoi’ to your look.
The word ‘sød’, which means sweet, pretty but also soft in Danish, perfectly encapsulates the essence of our neck scarves.
Plus a hint of spice.
Our story
STUDIO SØD was born from the shared love of fashion and travel between two best friends.
It started a few years ago : AC, a former graphic designer in Copenhagen, and Sophia, working in communications and based in Berlin at the time.
Already best friends from our studies, we would frequently visit each other. Together, we explored every inch of these cities and drew endless inspiration from the numerous cafes/restaurants, shops, exhibitions, street styles and overall vibes. Now living in Paris and Amsterdam, we continue to capture the dynamic energy and creative spirit that these big cities have to offer.
It was from these inspiring environments that the idea to create something special together began. Our vision blossomed into a modern take on scarves, combining vibrant color combinations with unique graphic patterns. By blending these contemporary influences with our French eye for timeless style, we brought STUDIO SØD to life.
